Thursday June 10, 2021, 9am-12:15pm EST

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Resetting retail: Innovation and digital transformation

9:00 am - 9:05 am

Opening Remarks

9:05 am - 9:35 am

Retail Data and Trends

The key to deciphering change is studying the trends. Gain insight into current consumer trends in retail and learn how these trends pertain to the Quebec market. Retail Council of Canada partners deliver best in class in research that make an impact for retailers.


Christian BourqueExecutive Vice President and Senior Partner , Leger


Francis ParisienVice President Eastern Canada, NielsenIQ


Jean-Philippe Gauthier Head of Platforms & Digital Marketing Transformation, Americas Platform Solutions & Innovations, Google Canada


Marc FortinPresident, Quebec, Retail Council of Canada

9:35 am - 10:00 am

Business Reinvention in Retail

Out of the warehouses and into the stores, the supply chain in retail has revolutionized with brick and mortar and curbside now participating in the last mile. Hear from retailers who have had to make significant strategy adjustments while staying focused on creating a frictionless experience with quick pivots and transparent communication.

Sponsored by


Marius PlourdeDirector of operations, Surmesur


Tony CioffiSenior Vice-President, Stores, Lowe's Canada


Carl BoutetChief Strategist, Studio RX

10:00 am - 10:15 am

In discussion with the Québec minister of economy


Lucie LecoursMinister Economic Affairs, Québec

10:15 am - 10:45 am

The Fundamentals of Retail Marketing

With rapid culture changes in society so come evolving consumer expectations and psychology but the fundamentals of retail marketing remain. Hear from brands who are tapping into the fundamentals and building stronger relationships with their customers.


Alain TadrosVice President Marketing, Metro Inc.


Ariane de WarrenExperiential Marketing Director, Donations and Sponsorships , SAQ


Judith Fetzer President & Co-Founder , Cook it


Nicolas Duvernois President, Duvernois Inc.

10:45 am - 10:50 am

Maximize Revenue and Improve Customer Experience with Genesys Cloud

Ecommerce is growing quickly and retailers are facing new challenges. Curious how you can better serve your customers and maximize your income in this new context? Paxyl can help you!

Sponsored by


Jean-Francois PrevostPresident, Paxyl Solutions

10:50 am - 11:00 am

Coffee Break

11:00 am - 11:15 am

Voice of Retail: RCC Member Update

Government relations is at the heart of Retail Council of Canada’s service to its members. Our team shares a detailed update on provincial and federal files they are working on and how you can get more involved in the process.

11:15 am - 11:40 am

Building Dream Teams!

In this period of uncertainty and relaunch of our economy, it is very important that your organization maybe ready at the starting line. You will learn on how to maximize the performance of your talent by eliminating the blockers to success. The science of talent optimization help companies create a champion culture. In this session you will learn how you too can build your dream team!


Caroline May GirardDirector, Human Resources, Setlawke


Martin FosterVice President, Business Development, Predictive Success Corporation

11:40 am - 12:10 pm

Retail e-Commerce Roadmap

Ecommerce has grown in the importance and retailers must ask themselves if it is helping or hindering the customer’s journey. This session features retailers talking about how their eComm journey has improved consumer experience and the critical priorities that are constantly evolving.


Jean-Michel MaltaisSenior Vice-President, Omni-Channel, New Look Vision Group


Lucie MerciereCommerce and Media Director, Yves Rocher Canada


Charles De BrabantExecutive Director, Bensadoun School of Retail Management, McGill University


Anne-Valerie GuidolletVice-President B2C Sales , Nespresso

12:10 pm - 12:15 pm

Closing Remarks