Dans un Jardin
Eric Arminjon brings over 25 years of experience as an administrator, strategist and creator. Founder and owner of his own fully integrated award winning advertising agency – Tournesol Advertising & Atelier Wasabi, he was also a senior executive for two renowned companies (Magenta Photo studio and Dans un Jardin). He also has to his credit, important realizations for prestigious brands in the food-processing, restoration, fashion and luxury industry.
This vast experience allows him to foresee trends, as well as understand true deep desires of today’s consumers. Whether it is for Jockey® underwear, Christofle silverware, Coca-Cola®, Bâton Rouge Restaurants, Lampe Berger Paris, Algorithme Pharma and today Dans un Jardin, he is recognized for his impactful branding strategies and campaigns that establish sustainable and effective relationships with consumers, in turn bringing growth of sales and profits.
Furthermore, his passion for the arts and gastronomy has brought him to conceive large-scale events and international exhibits, such as the Christofle retrospective or the Eyes Wide Open event for the Montreal Museum of the fine arts.
Today, Eric Arminjon is the president of Dans un Jardin. His mandate : Operate a complete re-branding of this prestigious brand which will soon celebrate its 40 anniversary.
Vice President & COO
SAIL Plein Air/Sportium
Danièle Bergeron has developed a solid management experience in the retail sector. She has contributed to the success of Ogilvy as Executive Vice President until 2006 before joining the Jacob group as Vice President Products. From 2011 to 2014, she served as President of Mobilia furniture company. In 2015 she became Vice President of Operations Eastern Portfolio for Cadillac Fairview before joining SAIL Plein Air as Vice President and Chief Operating Officer.
She holds a Master of Business Administration (EMBA McGill -HEC Montreal) and the ASC title ( Certified Corporate Director ) . She serves on the SAQ's Board of Directors and is President of the Business Practices Committee and also sits on the audit committee.
Executive Vice President, Affiliate Dealers and Operations Central Services
Mr. Alain Brisebois was appointed Executive Vice President of Operations Central Services for Lowe’s Canada in 2016, the same year Lowe’s Companies Inc. completed its acquisition of Rona Inc. Mr. Brisebois joined RONA in May 2013 as Executive Vice President and Chief Commercial Officer. He was responsible for the operational synergy of the Corporation’s merchandising, procurement, supply chain and distribution, and marketing activities. Mr. Brisebois is a veteran of the retail industry and has held numerous strategic positions at major retailers over the past 30 years.Prior to joining RONA, he served as an executive for Alimentation Couche-Tard where he occupied posts of increasing responsibilities: Vice President, Purchasing and Supply Chain (2008-2009), Senior Vice President of Operations (2009-2012), Senior Vice President, Marketing and National Procurement (2012-2013). He has also held key positions at Metro Inc. where he was Senior Vice President, Wholesale Operations (1999-2005), Senior Vice President of the Ontario division (2005-2007) and Senior Vice President, Quebec division (1999 and 2008). In May 2014, Mr. Brisebois was appointed a member of Groupe Colabor’s Board of Directors where he also serves as a member of the Audit Committee. Mr. Brisebois holds a Bachelor’s degree in business administration from the University of Montreal’s HEC school of management.
Owner and CEO
Dominique Brown, owner and CEO of Chocolats Favoris, always believed in Québec City’s strong business potential. Over the years, Dominique accumulated numerous awards and in 2011, he acquired Chocolaterie de l’Île d’Orléans and discovered a new-found passion: chocolate. With grand ambitions, he acquired Chocolats Favoris in 2012—with the goal of becoming the global leader in chocolate. Over the years, he has consistently communicated this bold vision and is focused on developing Chocolats Favoris, already a success story in Québec, through innovation and constant growth. His ultimate goal? Conquering the world!
Canadian Retail and E-Commerce Lead
Richard Cohene, Canadian Retail and E-Commerce Lead at Facebook, helps to work with major brands to build their Facebook integration and strategy. An accomplished consumer marketer with over 13 years’ experience in both e-commerce and brick and mortar retail, Richard specializes in fashion and consumer goods. Previously at Beyond the Rack, he was responsible for the Marketing department (and growing its database from 50K to 15.5 million members). His creative mind had allowed him to manage SEM campaigns, social media platforms, affiliate networks, retargeting campaigns, Mobile web/APP and general UX, as well as manage various large partnerships with leading companies such as, Visa, MasterCard, AMEX, Rogers Canada, Hearst Digital Media, Major Networks and ELLE. Prior to BTR, Richard was the owner of Tichco, which managed platinum eBay power seller accounts and ran pop-up shops in Montreal. He is a frequent speaker at international marketing and social media forums and has been praised for his expertise and marketing strategies in these fields.
VP Supply Chain
Daniel Côté earned his Bachelor’s Degree in Industrial Relations at Université Laval. He is well known for his leadership, commitment, and ability to work with multidisciplinary teams to achieve unparalleled results. Always receptive to innovation, Mr. Côté is also prominent in the fields of distribution/logistics, process reengineering, business plan development, and strategic planning. He has been Vice-President of Supply, Distribution, and Logistics for Sobeys Quebec since 2012. The Quebec-based company is a wholly owned subsidiary of Empire Company Limited, a leading Canadian grocery retailer and food distributor on a national scale with a network of more than 1800 corporate and franchised stores in all ten Canadian provinces under various retail banners. Mr. Côté has been actively involved in his community for almost 20 years as an administrator and treasurer at the Centre de bénévolat et Moisson Laval.
Executive Vice-President, General Manager
Martin Deschênes has nearly 20 years of experience in senior positions within large companies. He made his mark in financial and logistic strategic management positions for the L'Oréal Group, and then led the Canadian subsidiary of BCBG Max Azria. He now holds the position of General Manager for all Mondou stores where he is responsible for the whole business strategy for this Quebec company. His entrepreneurial nature positions him as a great strategist in the consumer goods sector and retail sales.
Senior Director, Digital Strategy
Alain Dumas is Senior Director, Digital Strategy at Sobeys Quebec and sits on the steering committee of the company. He has over 25 years of experience in the food retail industry and has been responsible for digital business operations for over 15 years. Alain holds an MBA from the University of Quebec in Montreal.
Unit Head at the Data Integration and Exploration Lab
Bjenk Ellefsen is Unit Head at the Data Integration and Exploration Lab of Statistics Canada where he is pursuing his interests in data science and exploring new ways of using data.
Chief Marketing Officer
Nicolas is the Chief Marketing Officer at Groupe Dynamite, overseeing the growth of both Dynamite and Garage banners. His overarching focus is to implement a customer-centric omni-channel strategy. Nicolas is a Canadian digital executive, entrepreneur and lecturer, known for his track record for driving digital transformations. His past professional experiences include Sympatico, Bell and Yellow Pages. Gaudreau holds an B.Eng and a MBA from INSEAD, France. His current fields of research are in the area of mobile commerce and social shopping.
Marine Godfroy’s career in the fashion industry has gone full circle: she started in imports, moved to retail (with a stint at Rugby North America) and then helped launch the NEXT modeling agency network in Canada as Director of Operations. This background led her to create a talent agency specializing in commercial photography that doubles as a production company. After 10 years, she shifted her focus to communications as a strategy and public relations consultant. It was in 2012, after a brief tenure as Brand Manager for Tristan stores, that she came back to her roots, returning to work at m0851 in marketing, customer service, and e-commerce.
Senior Partner, Vice President Strategy
Anne-Marie is an “ad child.” At a very young age she had a particular fascination for seeing the world through the eyes of others. Her unquenchable curiosity and her quest for fresher perspectives and unfamiliar points of view made her leave her native Montreal as a teenager to study fine arts and marketing in France. She followed her studies with stints at various ad agencies around the globe, before arriving back in Montreal in 1997.
Anne-Marie just recently joined lg2, after spending five years at TAXI Canada as VP, National Planning Director, and before that, eight years at Cossette. Anne-Marie’s quest to understand people and their viewpoints remains as intense as ever and her passion for brands has led her to become a strong builder of iconic brands. Straightforward, relevant and inspiring, Anne-Marie is a sought-after collaborator amongst peers and clients. Her work has largely contributed to the success of many prestigious brands such as The Reitmans, Penningtons, Dairy Farmers of Canada, Ultima Foods, Agropur, Molson Coors Breweries, Le Massif de Charlevoix, Group Germain Hotels, Hydro-Québec, Telus, Bell, Yellow Pages, Tembec, Bombardier Inc., MINI, Loto-Québec, Nintendo, Johnson & Johnson, Dermtek Pharmaceuticals, Sanofi, Fruits & Passion.
Her strategic work has not only increased the corporate reputation and business results of many brands, it has also led Anne-Marie to be recognized as one of Canada’s greatest brand strategists, with numerous strategy awards to prove it.
Over and above her work on major brands, Anne-Marie is very active in the marketing-communications community: she teaches « The art of briefing » at HEC, Montreal's top business school, as well as « Brand image and reputation » in a business school designed for entrepreneurs; she is a mentor to a new generation of leaders at the Greater Montreal’s Board of Trade; she has been a judge of almost every Canadian advertising award show; she is also a conference speaker; and is often interviewed by the media on a variety of topics.
SVP Marketing & eCommerce
FGL Sports Ltd
As SVP Marketing and eCommerce, Frederick leads the brand journey and digital innovation from coast-to-coast for corporate and franchisee banners at Canada’s number one sporting goods retailer – FGL Sports.
With over 15 years of strategic marketing experience, Frederick specializes in eCommerce, digital media and brand management. He has re-launched and elevated FGL Sports brands including Sport Chek, Atmosphere and Sport Experts bringing them to the forefront of digital change with the launch of Canada’s first digital flyer program, the rollout of several ecommerce sites, and the implementation of a content marketing strategy.
As a digital disruptor, Frederick has held titles with several world-class organizations including: Vice President for Global Brand Marketing & Digital Strategy at LG Electronics Global, Marketing Director for Microsoft Europe, and Marketing Director at Nokia.
Damien is a natural born Entrepreneur & Executive who thrives on propelling brands’ digital transformation. His trusted experience, clients and vision allow him to be a figurehead in the digital industry across North America.On top of being a tech thought leader, his recognized expertise in immersive experiences makes him a frequent guest speaker at conferences about disruptive innovation and the Internet of Things. From 2008 to 2015, Damien co-founded w.illi.am/, a complete digital experience agency, which has become an undisputed leader in Canada for designing digital and connected environments centered on user experience. In 2015, Valtech acquired w.illi.am/ with the objective of developing a stronghold in the Canadian market. Alongside co-president Annie Levesque, he leads the group's expansion in Canada, while also spearheading three different skill areas worldwide: a retail innovation lab, connected objects and immersive experiences such as virtual and augmented reality. Fun facts: Part geek, part entrepreneur, he's a huge history buff (just ask him about how revolution, innovation and technology are connected) and prefers travelling to remaining in one place.
Partner - VP Strategy & User Experience
Sébastien has worked in the interactive world for over 15 years. Before joining Mirego, he played a key role in the growth of DuProprio as both Art and Marketing Director.
Sébastien is a manager with widespread expertise in design, user experience and marketing. At Mirego, he helps our clients to define their business goals and build a solid strategy that will enable them to achieve exceptional results.
Director of Transformation
Marty Neumeier is a designer, author, and brand adviser whose mission is to bring the principles and processes of design to industry. His series of “whiteboard” books includes Zag, named one of the “top hundred business books of all time,” and The Designful Company, a bestselling guide to nonstop innovation. An online presentation of his first book, The Brand Gap, has been seen more than 18 million times since 2003. His newly released sequel, The Brand Flip, lays out a surprising process for building brands in the age of social media and customer dominance.
In 1996, Neumeier founded Critique magazine, the first journal about design thinking. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to help advance their brands and cultures. Today he serves as Director of Transformation for Liquid Agency in Silicon Valley, and travels extensively as a workshop leader and speaker on the topics of design, brand, and innovation. He and his wife divide their time between California and southwest France.
La Maison Simons
Philippe has more than 20 years of experience in marketing and engineering.
Philippe has joined La Maison Simons as its first Vice-President Marketing to oversee its expansion outside the province of Quebec and to establish an omni-channel strategy to enhance its consumer experience. Before joining La Maison Simons, Philippe worked 14 years at Bombardier Recreational Products in marketing and product development, in which he was heavily involved in the launch of its revolutionary three-wheel motorcycle, the Can-Am Spyder, and the setup of its European and Mexican sales division. Philippe also worked as a business and strategy consultant for Ernst & Young and Desjardins and as an aerospace engineer working for Pratt & Whitney and Bombardier Aerospace. Philippe graduated from the Royal Military College of Canada as an engineer and holds an MBA from McGill University.
Alain recently joined KPMG as Director, KPMG Advisory Services in Montreal, Canada. Alain helps KPMG clients increase profitability, reduce costs, and increase efficiency within strategic and operational end-to-end merchandising, commercial supply chain, and consumer analytics initiatives.
He started his career at Corby Distilleries, and has since cumulated more than 25 years of experience in Senior Executive roles in Commercial Supply Chain and Operations Management. His broad international experience in industry and consulting in the Retail industry, Food and Beverage, Spirits and Wine, Consumer Packaged Goods, Industrial and Life Sciences, has allowed him to head strategic and operational business transformation initiatives at more than one hundred major companies worldwide.
Before joining KPMG, Alain held senior positions at Johnson & Johnson and at Rona, where he was Vice-President, Merchandising and Supply Chain Services.
Founder & CEO
Dr. Nadia Shouraboura is the CEO of Hointer. Hointer is reinventing the shopping experience, making it easy and fun. At Hointer men and women have a new way of discovering, trying-on and buying great clothing.
Nadia was born in Soviet Russia and pursued her education in mathematics and science in the city of Moscow. In 1987 she began her career, after emigrating from Russia to Israel, as a software developer working on Computer Aided Design systems for industrial robotics. Her work attracted the attention of professors at Princeton University in the US, where she was offered a full scholarship for study and research. During her PhD work, Nadia performed research at AT&T Bell Labs and co-founded Starlight Multimedia, a developer of multi-media applications. Her work at Princeton resulted in several important papers, referenced by over 200 publications. She received a PhD in Mathematics from Princeton. In 1994 Nadia joined a technology startup, Diamond Technology Partners, working with a variety of major retail companies. Later she joined a JP Morgan Venture startup, Mobilocity, as its Managing Director in charge of the wireless division. Following her leadership role at Mobilocity, Nadia became a pioneer in the emerging world of energy trading, joining Exelon as the manager responsible for the energy trading algorithms and software.
Nadia joined Amazon.com in March of 2004. As Technology Vice President of Amazon’s Worldwide Operations she owned technology powering Amazon’s global supply chain and fulfilment. Nadia also served on Jeff Bezos’ senior leadership team responsible for overall direction and operations of Amazon. Nadia lives in Seattle with her husband and sixteen year-old daughter.
Senior Business Development Executive
Sandie Sparkman is a Senior Business Development Executive at Leger. She has more than 15 years in the technology and retail industry in a variety of marketing and sales management positions. Her biggest strength is her understanding of consumer behaviour, what excites them, and leveraging technology to create the perfect customer experience. Sandie’s focus has always been on customer service, allowing her to see the business from both the operational point of view as well as from the customer perspective. She developed a reputation as a skilled provider of both hardware and software solutions for company-wide telephony, computer and VOIP (Voice over Internet Protocol) services, collaborating with clients to significantly increase productivity while simultaneously reduce costs, thus always finding the best solution to handle her client’s needs.
Virtual Reality & Augmented Reality Practice Lead
Jeff is a high-level strategy and multimedia production manager. He has evolved in the video games industry for 18 years before focusing on Augmented and Virtual reality. Working on content development for media and gaming companies such as Disney, Activision, Viacom, Warner Brothers and more, Jeff has acquired a strong knowledge and benefits from an international network of experts.
Executive Vice-President and Co-Founder
Vincent Trépanier is the Executive Vice-President and Co-Founder of Orckestra, a company specializing in omni-channel commerce solutions and platforms. Orckestra is based out of Montreal, Canada and has recently expanded into the United States and Europe. Passionate about ecommerce and digital marketing, Vincent is always on top of the latest approaches and solutions for his clients' continued success. For the last 15 years he has had the opportunity to accompany several companies such as Sobeys/IGA, Giant Eagle, Sports Experts, Mondou and Stanley Black & Decker in their business transformations to become highly performing brands in today’s digital economy. He is a well-grounded person and always seeks to establish solid relationships with Orckestra’s clients, partners and employees—for him, this is the key to mutual success.